In response to the dramatic challenges sparked by the 2020 pandemic, Bonita stepped up to bring her deep operational expertise to the regional business community. Today, as a certified ActionCOACH, she helps entrepreneurs overcome everyday hurdles—from optimizing cash flow and building scalable systems, to hiring and retaining top-tier talent. She is known for transforming ambitious visions into thriving realities.
Bonita works hands-on with business owners and their teams to unlock peak performance, productivity, and profits. She empowers leaders to build businesses that are scalable, sellable, and ultimately aligned with the lifestyle and freedom they originally envisioned.
Jarrod has spent 15+ years helping businesses grow by building high-performing teams, streamlining operations, and unlocking untapped revenue through smart automation and systems. As a trusted advisor and strategist, he’s worked across industries to implement repeatable processes that drive consistent results.
Thanks to his leadership and consulting, companies have scaled faster, improved team performance, and maximized and their time and profits – without burning out. His clients consistently report:
25–40% revenue lift without adding staff
Up to 2x increase in lead conversion through automated follow-up
70%+ reduction in time spent managing day-to-day marketing tasks
At CraftLink, our expertise in understanding business operations, leveraging technology, and optimizing workflows was honed through running our own businesses. By applying innovative solutions and rigorously testing them in real-world scenarios, we developed a deep insight into what works. This hands-on experience has enabled us to create powerful automation tools that we now provide to other businesses, helping them optimize their operations and achieve greater efficiency.